What is the true mission of marketing? (full length)
From Scot Sanders
Managers have to make decisions when facing ambiguity and managing it for better business decision is critical to success. Understanding the role of marketing, the effects of those marketing decisions on a company’s success and the communication of those decisions are all contributing factors in managing ambiguity. The marketing concentration in Baylor’s Online MBA enables to students to not only better understand the marketing function within an organization but also more effectively communicate across functional business lines. Join Ann Mirabito, Chris Pullig and Mark Dunn, all faculty at Baylor, as they discuss the role of marketing within an organization, the effect of an MBA education on a person’s performance within an organization and the synergies of the courses within the Marketing concentration curriculum in the Baylor Online MBA program.